Modern Medium, Inc. - Architecture Services

Architecture becomes interesting only when it is sculpture.
Architecture is primarily experienced visually. All visual
experience is carried by light. Light is what makes the
shapes in your mind. Light is what makes Architecture.
(Look at Aalto.)
Architecture is about placing materials, and experiencing
the voids that are left.
The primary goal of Architecture is to make spaces where
people feel comfortable.
Architecture is site specific. Respect the land. Integrate
the buildings and landscape. The connection between land
and buildings is not an afterthought, it is a pre-requisite.
Each site has many individual moments, many
atmospheres. Visit, stay, linger, wander, live and
experience a site many times while designing and
building.
Architects who design buildings on sites they have not
visited should have their licenses revoked.
Listen to the people, hear how they live, and sculpture
functional shapes around their life.
Great Architecture starts with a sculptural concept, and
realizes the concept by respectfully placing materials.
The money is in the details. Save on the details and the
place will look cheap.
Experience Quality

		Design Philosophy
		Architecture becomes interesting only when it is sculpture. Architecture is primarily experienced visually. All visual experience is carried by light. Light is what makes the shapes in your mind. Light is what makes Architecture. (Look at Aalto.) Architecture is about placing materials, and experiencing the voids that are left. The primary goal of Architecture is to make spaces where people feel comfortable. Architecture is site specific. Respect the land. Integrate the buildings and landscape. The connection between land and buildings is not an afterthought, it is a pre-requisite. Each site has many individual moments, many atmospheres. Visit, stay, linger, wander, live and experience a site many times while designing and building. Architects who design buildings on sites they have not visited should have their licenses revoked. Listen to the people, hear how they live, and sculpture functional shapes around their life. Great Architecture starts with a sculptural concept, and realizes the concept by respectfully placing materials. The money is in the details. Save on the details and the place will look cheap. Experience Quality © 2001 Modern Medium, Inc.